“With Helena, we were able to distill and translate the essence of our various stated missions, positioning statements and messaging into a focused, sustainable marketing strategy that is now driving content creation with a purpose and point of view that is uniquely Duo’s.”
Michael Silverman, Duo Consulting
Creators of Drupal-based digital marketing sites and enterprise social networks
that optimize the way organizations market and communicate online.
“Helena has an inherent understanding of how to approach and connect with media sources and deep insights into the radical changes that are impacting public relations and branding strategies. Above all, though, she gets results. Meaning primarily, landing targeted opportunities such as guest blog posts, interviews, speaking engagements. In the end, that’s what matters most.”
“Helena’s deep understanding of the marketing industry, her extensive marketing vocabulary, and her talent as a writer enables her to convert raw message points — often delivered on the fly — into compelling, valuable and enduring digital assets. Maybe even more critical, she patiently worked with me through a hectic period in EDO’s growth and her passion for EDO was on par with an FTE.”
Mark Marinacci, EDO Interactive — Developers of digital marketing technology
that helps brands and financial institutions increase their value to customers.
“It’s easy for people to say, “build your personal brand” or “become the expert”. It’s easy for people to offer mostly unimplementable advice that sounds good but is ultimately neither practical nor valuable. Helena Bouchez is the direct opposite of this. To help build your personal or professional brand, she gives you concrete, implementable methods that will take time and effort but generate the kinds of results you’re looking for as a business or industry leader worthy of recognition. Expect to spend some serious time thinking about who you are, what you do, and what value you bring, but once the two of you have worked through that, expect your career to take off like a rocketship.”
Christoper S. Penn — Marketing strategist and executive, author, professional speaker,
Connector of Worlds. Owner of inspiring blog “Awaken Your Superhero.”
“Helena, infinitely patient, tenacious and creative, worked with us to refine OlsenSpeech’s positioning and website content strategy. If you stick with her, she will help you get the results you’re looking for.”
Ita Olsen, OlsenSpeech — Helping business professionals become highly effective,
persuasive and sophisticated communicators in all situations.
“I first learned about Helena after hearing her expertly describe the importance of becoming a recognized expert on a radio talk show interview. I was not aware of her then, but was very impressed and subsequently hired her to help me develop a positioning strategy and content for my marketing research consulting practice. Helena’s coaching approach is highly down to earth, yet her practical approach leaves nothing to be desired. After carefully taking into account both my professional and personal needs, Helena challenged me to think about my business in ways I never imagined possible. Her feedback and recommendations were spot on, easy to implement and offered with the right level of hand-holding I needed to position myself as an expert in my field. I look forward to working with her again as I continue to advance my thought leadership.”
J. A. — Marketing research consultant and individual personal branding client.
“Having experienced premier organizations throughout my career there is a challenge finding partners with the ability to understand my business not only the broad strokes but really understand the details and add tangible value — quickly. Helena consistently met and won those challenges with great creativity with a level of professionalism rarely found, I would work with her again in a heartbeat.”
G.M. — Marketing executive and individual personal branding client.