News | Press

2013

Speaking | Better Content Strategy & Business Storytelling | September 17 | @Duo event | Chicago.  Register.

Speaking | Content Strategy & Business Storytelling for Travel Writers | September |2013 Meeting of the SATW (Society of American Travel Writers) Freelance Council, Atlantic City, New Jersey.

Mentor | Small Business Institute, Rider University | January – May 2013 | Lawrenceville, New Jersey. | Volunteer mentor to Small Business Institute Student Consulting team non-profit business plan improvement team.

2012

Speaker/Facilitator | Step Into Your Future Workshop (for Oglov Business Development) | November | Facilitator for “Step Into Your Future,” a four-day workshop that helps participants plan a successful career transition. Led workshop on strategies for establishing credibility and relationships via social media, with a focus on LinkedIn profile optimization.

Speaking | Standing For Something | September | Podcamp East, Wilmington, Delaware.

Blog Post | 5 Ways to Find Out if You’re in The Wrong Tribe | July 3 | An interview with John Falchetto on how to identify if the community you’ve joined is not really serving you on the MarketingProfs Daily Fix Blog.

Blog Post | Small Business Savings Tips from Helena Bouchez  | May 22 | Three ways I conserve cash as a small business owner, for The BuyerHive Blog.

QuotedInbound Industry Report: May 8, 2012 | May 8 | On PR 20/20 — pickup from MarketingProfs article on media appearances.

Article |  10 Tips For Successful Media Appearances | May 1 | Interview with Judy Jernudd, an expert on influence and brand image, for MarketingProfs.com.

Blog Post | 5 Ways to Ruin Your Content Strategy and Guarantee Its Failure | Feb. 29 | Interview with Razorfish Senior Content Strategist Sarah Beckley for the MarketingProfs Daily Fix Blog.

Article | 5 Tips for Creating Content — Consistently | In the February 2012 Functionfox.com newsletter, Helena provides clients of web-based timesheet and project tracking system Function Fox with some tips on how to keep the content monster fed and happy.

Featured author | Awaken Your Superhero: 11 Ways to Be Who You’re Supposed to Be, a short eBook on how to find and awaken your superhero powers. The book, compiled by Christopher S. Penn,  features brief inspirational pieces by John Wall, DJ Waldow, CC Chapman, Helena Bouchez, Chel Wolverton, Tamsen McMahon, Ann Handley, Bryce Moore, Whitney Hoffman, Justin Kownacki, and Christopher S. Penn. Download PDF (complimentary). Download Kindle version (purchase).

2011

Editor | Joe Public Doesn’t Care About Your Hospital, a book on transforming healthcare marketing by recognized healthcare marketing expert Chris Bevolo. Published by Rockbench, 9 Sept 2011, Hardcover, $24.95, Kindle edition, $14.95.

Quoted | Key to Networking: Don’t Forget, It’s Not About You, | May 10 | by Lee Miller, The Star Ledger, NJ.com.

Blog post3 Reasons Why Marketers Resist Specialization | Apr. 12 | An interview with Blair Enns, of Win Without Pitching, for the MarketingProfs Daily Fix Blog.

Blog post3 Questions to Ask When Planning Your Website | Jan. 11 | An interview with Mark O’Brien, president of web development company Newfangled, for the MarketingProfs Daily Fix Blog.

2010

Blog PostFascinate: 7 Triggers to Persuasion & Captivation | Nov. 1 | An interview with Sally Hogshead, for the MarketingProfs Daily Fix Blog.

Blog Post5 Web-Development Myths Debunked | Oct. 11 | An interview with Mark O’Brien, president of web development company, Newfangled, for the MarketingProfs Daily Fix Blog.

Blog Post10 Tips for Generating New Prospects | Sept. 10 | An interview with business consultant David C. Baker, president of ReCourses, for the MarketingProfs Daily Fix blog.

Blog Post5 Tips for Interviews That Produce Great Content | July 13 | An interview with creator of “Masterful Media Interviews” and “Talk Show Tips” Susan Bratton, for MarketingProfs Daily Fix Blog.

Interview | Unique, Great and Visible: Becoming a Recognized Marketing Expert | DishyMix host Susan Bratton interviews Helena Bouchez on ways to raise your profile as a marketing thought leader. (Audio) 2010 May 3

Blog Post5 Insights Into Narrow Positioning | Apr. 22 | Interview with business consultant David C. Baker, president of ReCourses, for MarketingProfs Daily Fix Blog.

Interview | Blogging Trends to Watch For | Professional PR: Part three of Leslie Levine interview with Helena Bouchez for AllBusiness.com, 2010 Feb. 4

Interview | More PR Lessons on the Blogosphere | Professional PR: Part two of Leslie Levine interview with Helena Bouchez for AllBusiness.com, 2010 Jan. 21

Interview | How to Successfully Pitch Bloggers (including me!)| Professional PR: Part one of three part interview with Helena Bouchez by Leslie Levine, AllBusiness.com, 2010 Jan. 20

2008

Interview | Self confidence, listening skills are key to networking, Chicago Sun Times, 2008 Jan. 29