<?xml version="1.0" encoding="UTF-8"?> <rss
version="0.92"> <channel><title>Helena B Communications</title><link>http://helenabcommunications.com</link> <description>Expertise PR for Creative Firms</description> <lastBuildDate>Mon, 16 Aug 2010 09:58:40 +0000</lastBuildDate> <docs>http://backend.userland.com/rss092</docs> <language>en</language> <item><title>Content in a bottle</title> <description><![CDATA[As marketers, we&#8217;re accustomed to creating content for our clients. And with whatever time is left over, we dash off the occasional blog post on our digital parchment, which we roll up and stick into a bottle called a blog, and throw into the Internet sea. And then we wait.
If we&#8217;re lucky, someone finds the [...]]]></description><link>http://helenabcommunications.com/2010/08/content-in-a-bottle/</link> </item> <item><title>Feeding the Content Monster</title> <description><![CDATA[My latest post for MarketingProfs.com Daily Fix blog went live today. Titled &#8220;5 Tips for Interviews that Produce Great Content,&#8221; it&#8217;s the product of an interview with DishyMix host and master interviewer Susan Bratton.
Most of my posts come from information gleaned from interviews of other experts. This does two things: allows me to learn something [...]]]></description><link>http://helenabcommunications.com/2010/07/feeding-the-content-monster/</link> </item> <item><title>Cognitive Surplus Is All In Your Head</title> <description><![CDATA[I do not have time to write this blog post.
I have a press release to write, two to post on pitchengine.com; another content strategy document to draft; numerous pitches to get out, another Marketingprofs Daily Fix blog post to create based on notes from an interview I did with someone three weeks ago.   Add to [...]]]></description><link>http://helenabcommunications.com/2010/06/cognitive-surplus-is-all-in-your-head/</link> </item> <item><title>We&#8217;re All Internet Marketers &#124; Third Tribe</title> <description><![CDATA[We&#8217;re all Internet marketers, now. Clients who are considering engaging you look at your website and LinkedIn profile to confirm your expertise. As marketers, most of the assets we produce for our clients end up online. It makes sense then, to expand our reach, to create a way to use what we  know to generate [...]]]></description><link>http://helenabcommunications.com/2010/05/were-all-internet-marketers-third-tribe/</link> </item> <item><title>MPB2B Takeaway Series #5 &#8211; Lead Planning &amp; Nurturing</title> <description><![CDATA[Fresh off the presentation by Mitch Joel, Author, Six Pixels of Separation, preceded by a mountain of Tilapia and risotto for lunch.
I&#8217;m currently obsessed with lead generation and nurturing as most of my clients are marketers, and so are, in general, not as attuned to the sales process as they (admittedly) probably should be. Since [...]]]></description><link>http://helenabcommunications.com/2010/05/mpb2b-takeaway-series-5-lead-planning-nurturing/</link> </item> <item><title>MPB2B Takeaway Series #4 &#8211; B2B Mobile Marketing</title> <description><![CDATA[Gah! Sorry folks, I have no idea what happened, but somehow, this post has self-destructed.  I will try to reconstruct the content off the slides at some point.]]></description><link>http://helenabcommunications.com/2010/05/mpb2b-takeaway-4-b2b-mobile-marketing/</link> </item> <item><title>MPB2B Takeaway Series #3 &#8211; Engaging Prospects with Content</title> <description><![CDATA[Day two of the MarketingProfs B2B Forum 2010. Fortified with a sausage biscuit and a coffee sweet and light, here we go with another live one, from this morning&#8217;s first session &#8220;Unleash the Power of Content to Engage Prospects.&#8221;
Kicking things off: Stephanie Tilton, Content Marketing Consultant, Ten Ton Marketing
Buying cycles are long and getting longer [...]]]></description><link>http://helenabcommunications.com/2010/05/mpb2b-takeaway-series-4-engaging-prospects-with-content/</link> </item> <item><title>MPB2B Takeaway Series #2 &#8211;  From Tradeshow to Qualified Lead</title> <description><![CDATA[Sitting around the old horseshoe, waiting for the Interactive Discussion Group: Strategies for Making the Most of  Your Tradeshow Investment to begin, led by Bob Knorpp, President of marketing consultancy The Cool Beans Group. Bob also is part of the MPB2B &#8220;pit crew&#8221; and is collecting key takeaways to present tomorrow at the conference [...]]]></description><link>http://helenabcommunications.com/2010/05/mpb2b-takeaway-series-2-from-tradeshow-to-qualified-lead/</link> </item> <item><title>MPB2B Takeaway Series: #1 &#8211; SEO and B2B Marketing</title> <description><![CDATA[This is the first in a series of quick and dirty posts from the MarketingProfs B2B Forum 2010, which is taking place NOW (May 4-5) at the Seaport World Trade Center in Boston, Mass. Bonus: The  boil water order was lifted this morning, so that inconvenience is over with, much to the relief of the [...]]]></description><link>http://helenabcommunications.com/2010/05/mpb2b-takeaway-series-1-seo-and-b2b-marketing/</link> </item> <item><title>The Benefits of Narrow Positioning</title> <description><![CDATA[In my latest post for the Marketingprofs Daily Fix, I interviewed David C. Baker, owner of ReCourses, Inc., which provides individual consulting, seminars, speaking, and writing exclusively for firms in the marketing industry (design, advertising, public relations, interactive, and in-house), on a topic we are both passionate about: Positioning. (See &#8220;5 Insights on Narrow Positioning.&#8221;)
In [...]]]></description><link>http://helenabcommunications.com/2010/04/the-benefits-of-narrow-positioning/</link> </item> </channel> </rss>
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