What size firms do you work with?
Typical firm size ranges from about five employees and one principal voice to as large as 60 employees with three main principals or VP+ executives.
We’re a good fit for smaller firms looking to develop the voices and raise the profiles of one to three people. Larger firms should have a marketing executive in place to act as liaison and traffic cop.
What does minimum monthly fee mean?
That means there is a set fee for the month that is based on an hourly rate (currently $175) where time spent above the minimum is billed in addition to the subsequent month’s fee.
What really sets you apart from the other PR consultants that specialize in serving this field?
My experience is that content marketing combined with smart sales strategies is what most directly drives new business. Public relations tactics, however, can help you get significant additional mileage out of everything you do.
What would you consider your unique ability?
I have a deep understanding of how marketing and sales ties into your overall business strategy. I have a huge marketing vocabulary that I can use to help you articulate your expertise in a variety of ways. And I understand (and love) the new business development process, so my goal is always to help you do very targeted things that I know will contribute to forming new relationships and landing new business.
Who at Helena B Communications will be working with us?
Helena B. Any support I recruit will be transparent to you. I take a very limited number of clients so that I can ensure that the quality and consistency of service remains very high.
Do you have some references we can contact?
Sure. Just shoot me an email. Interim, you can take a look at what other people have said about working with me.
How would you describe the idea Helena B Communications client?
Opinionated, creative, non-linear, easily bored, demanding, intelligent, direct, open-minded, trusting, high-integrity and respectful. And brave. The irreverent, quirky, and geeky are also welcome.
Will you give me a proposal ?
I have some standard descriptions of services that I modify a little bit based on the client type. And if you need some assistance helping to sell a program through, I am happy to provide you with some talking points. If I’ve done my job, however, you’ll able to ascertain my competence from the content on this website and confirm it with a conversation with me (and possibly a reference or two). But as I’m sure you can understand, I can’t take a deep look at your business until you’ve engaged me.
If I engage you, what can I expect?
Action. We’ll make a plan and then I will organize a continuous series of tasks for you to do. You will write and you will speak, and you will form new relationships, as much and as many as possible based on the size of the engagement. If you get stuck, discouraged or bored with the process, I’ll get you through that, too. The bottom line is, together, we will get things done and make things happen.
Personal change. As you go through the profile raising process, you will learn lot about your business and become increasingly more clear on what business you are really in and whom your audience is. You’ll become bolder and more confident about talking to people about what you do, because you will better understand its value after having written or spoken about it so many times and in so many different ways. Then I’ll push you to write a book. And you will. It’s really quite amazing to see how the process helps businesses – and business leaders – evolve.
