Helena B Communications helps leaders of professional services firms in the marketing industry become more visible to and establish valuable new relationships with prospective clients and influencers, in support of the new business development process. Our most popular offerings:
Content Diagnostic | CMxPR 3K | Coaching | Seminar
Content Diagnostic | Content and website audit with recommendations.
You can create and post tons of quality content but unless your website is designed to help convert those who read to leads, you’re missing opportunities. We’ll perform a thorough website audit and provide you with specific recommendations based on SEO best practices and new business development techniques that will convert that online brochure into a conversion-focused new business machine. Recommendations follow the protocols outlined in “A Website That Works” a book written by Mark O’Brien, president and founder of web development firm Newfangled. Minimum fee: $10,000
CMxPR 3K | Content marketing and public relations consulting and support.
Achieving recognition as an industry leader takes consistent effort over time. Our expert project management and micro-task level programming combined with counseling, cheerleading, block breaking and obstacle removal enables our clients to go the distance and achieve their goals. Consider us your marketing personal trainer.
We’ll help you:
- Activate an strategic, sustainable content strategy.
- Create engaging, well-written content such as articles and case studies, as well as press releases and blog posts.
- Identify speaking opportunities at industry events and prepare winning proposals. We also will guide you in the development and promotion of web seminars and videos.
- Initiate relationships with new prospects and key influencers via Twitter, LinkedIn and other social networks.
Rather than act as your intermediary, we expand your bandwidth so that you can connect directly with those in a position to help you build your business. We’ve worked hard to develop a program that is sustainable even in this challenging economic climate. Minimum monthly fee: $3,000
Prerequisite: Content Diagnostic. Available slots limited to five non-competing marketing firms. Current openings: 1
Coaching | For marketing executives thinking about starting their own firm.
Confidential individual coaching designed to help marketing executives raise their industry profiles in preparation for starting their own firm. Service includes content strategy development, LinkedIn profile refinement, editing, conference speaking op development, social media instruction and coaching, and reporter relationship building. Bespoke program. Minimum investment $5,000.
Prerequisite: Interview.
Seminar | Building relationships through social media.
In this three-part seminar (three sessions conducted two weeks apart via Skype), you will learn the proper protocol for establishing new relationships via social networks such as Twitter, LinkedIn, Google +, and others. Includes role-playing and in-class exercises. Sample scripts for emails and tweets as well as suggested tools also are included, along with 30 days of post-class support via email. $3,500.
