HBits | New biz, straight talk and lemonade detroit
On my mind this week: new business Penelope Trunk debunks the romance of self-employment in this post about the reality of being self-employed. Stressing over money can force you to make a lot of decisions that are bad for your business. By maintaining a good reserve and not overextending, you retain your ability to say no to work or clients that are not a fit with your positioning. So if you are in a bad financial position, you need to fix that first. Once that’s fixed, then you need to start to look for reasons to say no. ReCourses’ David Baker points out, “when there is a...
Read MoreHBits | Journalism, economics and storytelling
On my mind this week: journalism If you want to better understand what is happening to the news business, have a look at this: A digital journalism revolution with strings attached by Edward Wasserman. (Via @SBMediaBiz via Miami Herald) This is exactly why it’s imperative that you publish articles and blog posts regularly on your own and select outside turf while building your own targeted distribution channels (read: email list) in addition to cultivating alliances who will allow you to publish on their channels. If there ever was a magic press pill, it’s gone now, swallowed...
Read MoreHBits | Creative giants, agendas and jobs
On my mind this week: agendas Along with the rest of you, I watched with interest via a variety of online outlets, the different responses to the passing last Wednesday of a creative giant. In so many cases, I couldn’t help thinking, “Just because you can, doesn’t mean you should.” (I’m not alone.) Please, before you use breaking news as a springboard for self-promotion, first look in the mirror and answer this question: What’s your agenda? “What’s your agenda?” That is possibly the most important question anyone ever has ever asked me. The person who...
Read MoreHBXPR Bits | Liars and fears, infographics and MVP
I spend eons trolling social media and poking around websites for what’s new, inspiring and provocative. Sometimes I find things on obscure cable channels. Often I’m inspired by Charlie Rose and his guests. Here is a recap of the best stuff I’ve seen over the past week and why I think each is worth a look. reactions “Kipling” is one of many videos featured this week in the Ebert Club Newsletter (#82). Read Ebert’s blog. The song, by Finnish indie-rock band Magenta Skycode, is built around a quote by author Rudyard Kipling, “Of all the liars in the world sometimes the...
Read MoreHBXPR Bits | Google news, pitching and ghost blogging
I spend about an hour way too much time a day trolling Twitter, Facebook and poking around websites for what’s new, inspiring and provocative. Here is a recap of the best stuff I’ve seen over the past few weeks and why I think each is worth a look. reactions via MuckRack: How do you get to the top of Google News Search optimization is no longer optional. This article outlines, among other things, the top 10 positives and negatives when it comes to ranking. Very accessible. I have recently undertaken an SEO certificate program with SEO Copywriting (Heather Lloyd Martin) to add to my...
Read More@helenabouchez | Curated Tweets
I spend about 30 minutes a day trolling Twitter for what’s new, inspiring and provocative. Since the half life of a tweet is measured in minutes (if you happen to see it at all) I have drawn some inspiration by a blog post from Mitch Joel and have recapped the best stuff I’ve shared over the past few weeks, and why I think each is worth a look. reactions Speaking of Mitch Joel: This came across my screen via @cspenn ‘s “The Five”: The Fleeting Value of Content by Mitch Joel. In this post Joel asserts that most content screams into an empty universe. That may be true IF...
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