How To Apologize On Purpose
The strange private post that appeared in your mailbox yesterday – it was supposed to be a page. Alas, since I created it as a post, it went out to God and everyone. I apologize for the random interruption. I also realize now that I have hijacked your attention yet again, I really owe you! In an attempt to pay this debt, l give you Public Words, the website of Dr. Nick Morgan, a Boston-based communications theorist and coach. I got to this site via a post by David Meerman Scott titled How to Deliver a Ted Talk; Morgan helped Scott prepare his talk, which he gave at TEDx UMass...
Read MoreHow to Create Content That Changes The World
When it comes to creating content, many of us keep taking and breaking the same oath over and over again. It goes like this: “Starting today (this month, this year), I am going to produce a steady stream of relevant content that a) will capture and keep the attention of my audience and b) will keep me from getting bored and frustrated and giving up.” I believe there is a good reason that we keep breaking this promise to ourselves and I’m going to attempt to unpack my theory for you in this post. To get to this conclusion I deconstructed the content creation issues of...
Read MoreCMxPR Tip Sheet #001
A collection of articles, technology, tips, tricks and other stuff we hope you’ll find helpful. Articles The New Rainmaker by Blair Enns on the Win Without Pitching website. Most dead on thing I’ve ever read about selling professional services. Big Night by Shawn Coyne, on the Steven Pressfield Online website. Baseball themed. “It occurs to me that keeping detailed score is what writers and artists do.” Varieties of Procrastination by David D. Perlmutter, on The Chronicle of Higher Education website. Great strategies for overcoming procrastination, today. Do it Yourself Public...
Read More5 Ways to Sweeten Your Tweets
Twitter’s an amazing business tool. It’s learning resource, a news distribution channel, networking tool, and more. Still, if you’re newer to it, you may not be aware of some of the nuances. Here are some guidelines, gleaned from 2.5 years of steady use, research and plenty of experimentation. Note: This list is not exhaustive, so feel free to add your insights (or ask questions) in the comments. Focus on expressing one high impact idea in a way that invites a reply. If you’ve got a lot to say on a topic, write a blog post and use your tweet to entice people to read...
Read MoreWrangling LinkedIn: Groups
In preparation for an upcoming web seminar with a few of my compatriots, I have been pounding on LinkedIn to see if I can surface some new relationships. Meaning, people willing to trade an actual email or two so we can get acquainted. So far: I’ve added keywords to my details and pulled this blog through to my LinkedIn profile. I also reached out via email to two contacts. One with which I had a very ancillary relationship while in another job and another “open networker” via LinkedIn message. Neither returned my correspondence. Finally, I opened up my connection policy to include...
Read MoreNetworking Lab: Network Roulette
If you want to hone your networking skills and meet a lot of new people fast without leaving the comfort of your home, go to BrazenCareerist.com and check out their Network Roulette events. (Hat tip to WorstProfessorEver for the heads up. Link leads to the post that inspired this post. Read that one, too.) Brazen Careerist has taken the offline networking event — awkward, crowded, expensive, inconvenient — and translated it into an efficient online networking experience. Now you can meet new people and build relevant relationships in your pajamas or from your cubicle. It’s...
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