About Helena Bouchez
Helena Bouchez is a communications professional who specializes in expertise public relations: helping thought leaders in professional services firms raise their profiles with prospects and influencers and attain recognition as industry experts.
She works exclusively with thought leaders in the marketing industry, typically owners or executives of marketing, branding, advertising, design, digital and marketing technology firms.
Helena launched her first business in 2005, providing technical writing and research services for such clients as Banco Popular, The American Marketing Association and Hewitt Associates as well as boutique integrated communications agency Hodge Schindler, who hired her in late 2005 to provide research and new business support.
Discovering an absolute passion for the business, Helena rose rapidly to vice president and account manager, bringing in a significant amount of new business, leading those accounts and working on others, including brand consultancy Prophet.
Inspired by the impact expertise public relations had on the growth of professional services firms, and wanting to focus her career specifically on the promotion of marketing-related thought leadership, Helena left Hodge Schindler in 2008 to start Helena B Communications.
Currently, Helena is focused on promoting marketing thought leaders in Minneapolis, Chicago and New York City. She blogs on this site weekly and also is a frequent contributor to the MarketingProfs Daily Fix.
For more details, view her LinkedIn profle.
About Expertise PR
The goal of expertise public relations is to establish you as an authority with potential clients and key opinion leaders by making your thought leadership readily available to them via media outlets and conferences they already trust.
It is most effective when paired with consistent, complementary marketing campaigns that keep your thought leadership in front of prospects and make it easy for them to share your information with others.
Expertise PR is a long-tail strategy that requires ongoing commitment from client and PR practitioner for best results.