CMxPR Tip Sheet #002

My September newsletter fodder folder overfloweth. You should subscribe to the newsletter. It’s where I publish all the good stuff. Here’s a sample, where I write about how to overcome your “fee fear.”  (It was very popular.)

The newsletter’s not due out til the 10th, but interim, here are five articles I thought you’d  find useful, inspiring, and/or educational.

In The Disciplined Pursuit of Less, Greg McKeown CEO of THIS Inc., a leadership and strategy design agency with its HQ in Silicon Valley, provides us with insights on why successful people don’t automatically become very successful (hint: because it leads to the undisciplined pursuit of more) – and what we can do about it. From the HBR Blog.

Another good one from Win Without Pitching’s Blair Enns. (Okay, they’re all always good.) Check out Debunking the Myth That “it’s Everyone’s Job to Sell: Unlocking the Key to Growing Existing Accounts.”

Find out about the power of potential in The Surprising Secret to Selling Yourself, by my favorite motivational psychologist, Heidi Grant Halvorson, PhD. From the HBR Blog.

Too Much Positive Thinking Can Hurt You,” the scholarly article on how to use mental contrasting I co-authored with Dr. Gayle Scroggs, for the “All But Dissertation Survival Guide.” If you’re looking for a way to get off the couch and into action on your goals, try mental contrasting. It works!

There’s a new Twitter-driven media op kid on the block: Publiseek. Think HARO or ProfNet. I’ve seen queries come through from some big outlets. Worth checking out.

As always, if you have questions or comments, please contact me or comment.

PS – If you’re a creative firm leader, consider joining me and many other creative leaders, Oct. 17-19 at the MYOB Conference, in Nashville. Register with code HBC12 and save $100.

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