The purpose of last week’s post ” Weave a findable content tapestry with Google Adwords,” was to convince you that, in addition to producing content consistently, you must also begin to be conscious of the key word content in your posts, to ensure that your missives actually will be found. (Ensuring they are read and shared, well, that is another post .)
To reprise: Using the Google Adwords search tool is great for finding relevant (if basic) key words and phrases that you can incorporate into your posts. It’s a great way to get your feet wet. If you’re new to SEO, go back and hit that post first and play around, then come back here, because this post assumes you’ve played with the Adwords tool and are starting to grasp the concept.
Adwords is a great place to start, but as @randfish from SEOMoz points out in this post cautioning us to be careful when using Google AdWords, to get the real gold, you have to dig. Once you have culled the basic words, you should go back and type in other key phrases that you think or know people are searching on to find you and that will kick out a whole different list of suggestions.
To keep track of these, create a spreadsheet. Then, when you are scheduling your posts in your editorial calendar, schedule in the keywords you’re going to roll in, too.
The key to success here is to work at it a little bit at a time, consistently. Push the snowball, as Chris Penn posted recently. Maybe you create an event around it such as “Keyword Wednesday” where you spend the last 15 minutes of your day searching for new phrase options. The important thing is that you begin to address the need.
I’m not claiming to be an expert in SEO. My job is to call your attention to things that are critical to your business’ success, help you understand their importance and get you moving. Convinced? Want to find out and do more? Here are two good resources: SEOCopywriting and SEOMoz.
