Winning the Content Creation Game in 20 Minutes a Day

About 10 years ago, I hired a professional book coach to get me through the first draft of my first novel. I wanted to write two or three hours a day, but he wouldn’t let me. Based on my schedule, he would only permit me to write for 30 minutes a day. And so write I did, most days (but not all), and at the end of about 14 months I had a completed book. 223 typed pages. Was it book award worthy? No. But the process taught me a lot about writing on demand. In this business, in our business, it can, and must be done.

So as your writing coach, let me suggest that you block out just 20 minutes a day, preferably at the same time each day, to write. Not only about what you know, but also about what you don’t know. My writing guru, William Zinsser, has a book that tells you how to do it, titled, aptly, “Writing to Learn” (affiliate link).

If you don’t know what to write about, use that day’s 20 minutes to write a list of things you think would interest and help your audience. When I say write for 20 minutes only, I mean it. Set a timer and when the bell goes off save the document and go on about your day. This will train your subconscious to save up and spill its ideas on demand. No more waiting for the muse. Try it and see what you think.

And if you’ve got a book in you that you can’t get out, consider hiring Jerry Mundis. If you’ve written a marketing book that needs editing, contact me.

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