Reading Room

Head on over to MarketingProfs Daily Fix and peep my latest post: “3 Reasons Marketers Resist Specialization,” the result of an interview with Blair Enns, president of business development consultancy Win Without Pitching.

Bonus: Read Blair’s latest book, “The Win Without Pitching Manifesto” online, gratis.

Another good one, Process Lies, from the ModusCooperandi Blog, on the pluses and minuses of process, via @ReCourses, @BlairEnns

Finally, from Jonathan Field’s site:  What Lucky People Do Differently written by guest contributor Erik Calonius.

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