Twitter’s an amazing business tool. It’s learning resource, a news distribution channel, networking tool, and more. Still, if you’re newer to it, you may not be aware of some of the nuances. Here are some guidelines, gleaned from 2.5 years of steady use, research and plenty of experimentation. Note: This list is not exhaustive, so feel free to add your insights (or ask questions) in the comments.
- Focus on expressing one high impact idea in a way that invites a reply. If you’ve got a lot to say on a topic, write a blog post and use your tweet to entice people to read it.
- If you want to drive people to a blog post, the day it deploys you can tweet the link out morning, noon, late afternoon and before you go to bed. Then an “in case you missed it” the following day. Then let it go. If you’ve got a particular paper or podcast you want to promote, it’s okay to tweet it out occasionally, with a new tidbit teaser each time.
- Leverage visual idiom to increase speed of comprehension. For instance, if you’re replying to a tweet, lead off with the persons handle (@name) so that they know the tweet is a response to something they’ve written. Put the shortened URL at the end of the tweet. Hashtags should follow the URL.
- Try to avoid abbreviating words. If you must, be elegant about it. Think shorthand, not text speak. Ex. The quick brn fox jumped ovr the lazy dog. Do not use the letter 2 for too/to or U, etc.
- If you’re the super disciplined type, gang up tweets five at a time and shoot them out the same time every morning, Monday – Friday. Make sure you create a hashtag for them. @cspenn does this with his #the5 and people really look forward to it.
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