You may already have set up Google alerts on your name and your company’s name and maybe even some on the industry. Good. Now go set some up on the competition. Focus on the firms whose profiles are high. You know, the ones that seem to snatch all the business.
Create two alerts, one for the name of the business and another for the name of the firm’s leader.
(If you’re worried about your Inbox overflowing, create an email filter that sends emails directly to a folder or to archive.)
Monitoring the type of media love the competition is getting, as well as noting where they are speaking, can provide clues as to where you might also need to appear as well as whom you need to approach.