One of the best things about working exclusively with marketers is that they inherently understand how the game works. They know that achieving recognition by an industry is organic and a building process.
Clients in other industries, however, almost always must be disabused of the idea that there is a magic media hit that will cause their business to explode and their coffers to overflow. That’s not (okay, almost never) how it works.
Profile raising is a turtle’s game. Slow and steady wins the race. And consistency is the key.
As for consistency — stop and write 100 words about one small thing you know will be helpful to your clients’ businesses and ship (post) it.