A short pitch email to the editor of The Barcode News resulted in nice ancillary coverage of the project my client Control Group did for IMG Fashion for Mercedes Benz Fashion Week. Excerpt:
“NYC-based technology consulting firm Control Group is responsible for the event’s new digitally enhancde experience. After a full analysis, the company prescribed a plan to deploy the upgraded press registration and credentialing system that integrates with Fashion GPS, the fashion industry leader in customized digital public relations, marketing, and event management solutions.
“These new technology systems will transform the experience of virtually everyone connected to this event,” said Lisa O’Neil, Vice President of Strategy at technology services firm Control Group. “Designers, PR agencies, the media and event attendees will notice greatly improved services, an improved online experience and better, faster information delivery all around.”