Win Without Pitching
Leaders of creative firms looking for a way to attract new business without having to forever suffer through the dreaded cattle call that can be the RFP process, will want to check out Blair Enns and the Win Without Pitching website.
Read MoreContent in a bottle
As marketers, we’re accustomed to creating content for our clients. And with whatever time is left over, we dash off the occasional blog post on our digital parchment, which we roll up and stick into a bottle called a blog, and throw into the Internet sea. And then we wait. If we’re lucky, someone finds the bottle, reads and is excited by the note and writes us a letter (email) in response. More often, not. If not, it could be the content but more likely it’s the vehicle. A content strategy addresses both. Most importantly it establishes guidelines that will not only...
Read MoreChris Bevolo quoted in Florida News-Press
This interview came in “over the transom,” the result of a web search by the journalist for an authority on hospital marketing. Chris Bevolo was quoted in an August 13 story in News-Press.com in Fort Myers, Florida about Lee Memorial Memorial Health System and its plan to increase its advertising. Here’s the section in the story, in response to the reporter’s question as to why advertising for a non-profit health system was needed at all: “Specialty facilities, such as walk-in clinics, and “medical tourism” outside the community can eat away at a large...
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