Route 66 | The Road Taken

The best way to promote design work is to wrap it with a compelling story. This hook: The booklet shatters the myth of America’s “Mother Road” as a path to a better life and shows it for what it has become: a corridor of raw hopelessness — caught the attention of more than one design magazine editor.

Stories about this booklet were published in the exhibit section of Communication Arts, (Jan. 2010) the FPO Blog and GDUSA (Nov. 2009). From GDUSA:

66Route 66, a 16-page booklet of photographs taken by Pulitzer Prize winning journalist Edward Keating, and curated by creative director and firm owner Lynda Decker, shatters the myth of America’s “Mother Road” as a path to a better life and shows it for what it has become: a corridor of raw hopelessness. The short run, limited edition book was printed by Digital Color Concepts. It is the first in a series intended to show how expert graphic design and printing can amplify the impact of photographic art.

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