Route 66 | The Road Taken
The best way to promote design work is to wrap it with a compelling story. This hook: The booklet shatters the myth of America’s “Mother Road” as a path to a better life and shows it for what it has become: a corridor of raw hopelessness — caught the attention of more than one design magazine editor. Stories about this booklet were published in the exhibit section of Communication Arts, (Jan. 2010) the FPO Blog and GDUSA (Nov. 2009). From GDUSA: Route 66, a 16-page booklet of photographs taken by Pulitzer Prize winning journalist Edward Keating, and curated by...
Read MoreControl Group client NEP Studios wins CIO100 award
Awards sponsored by trade media that cater to your audience can be a tremendously powerful way to gain deep media coverage and establish ongoing media relationships. However, when you are a service provider, most industry trades want to hear from your clients, not you. To get around this, we applied for the award on behalf of the client, collaborating with them, and baking ourselves into the story. Not only did the client win this prestigious award, they also were featured in this article in CIO online (which mentions Control Group) and in a shorter article in the magazine. Read: Moving the...
Read MoreFeeding the Content Monster
My latest post for MarketingProfs.com Daily Fix blog went live today. Titled “5 Tips for Interviews that Produce Great Content,” it’s the product of an interview with DishyMix host and master interviewer Susan Bratton. Most of my posts come from information gleaned from interviews of other experts. This does two things: allows me to learn something new while also giving me something new to pass onto the Marketingprofs.com audience. Twofer! Interviewing, however, is just one way of generating ideas for content. Check out “100 Sources of Blogging Inspiration”...
Read MoreChris Bevolo quoted in Healthcare Marketing Report
Chris Bevolo was interviewed about marketing measurement in the article “It may be hard, but measuring return on investment has its rewards” in the July 2010 issue of Healthcare Marketing Report.
Read MoreChris Bevolo publishes article in Spectrum
Chris Bevolo authored the article “Marketing measurement: the best defense is a good offense.” in the July/August 2010 issue of Spectrum, from the Society for Healthcare Strategy and Market Development.
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