We're All Internet Marketers | Third Tribe
We’re all Internet marketers, now. Clients who are considering engaging you look at your website and LinkedIn profile to confirm your expertise. As marketers, most of the assets we produce for our clients end up online. It makes sense then, to expand our reach, to create a way to use what we know to generate passive income as well, whether from e-books, on-demand webinars or income streams from affiliates that are related to your business but that do not compete with it. All serve your audience, and allow them to engage at different levels, depending on what they need and what they...
Read MoreMPB2B Takeaway Series #5 – Lead Planning & Nurturing
Fresh off the presentation by Mitch Joel, Author, Six Pixels of Separation, preceded by a mountain of Tilapia and risotto for lunch. I’m currently obsessed with lead generation and nurturing as most of my clients are marketers, and so are, in general, not as attuned to the sales process as they (admittedly) probably should be. Since the whole purpose of undertaking an expertise PR program is to make getting the door opened easier, I’m naturally concerned that they know how to do that. And so, I am here, at “Lead Planning & Nurturing that Converts More...
Read MoreMPB2B Takeaway Series #4 – B2B Mobile Marketing
Gah! Sorry folks, I have no idea what happened, but somehow, this post has self-destructed. I will try to reconstruct the content off the slides at some point.
Read MoreMPB2B Takeaway Series #3 – Engaging Prospects with Content
Day two of the MarketingProfs B2B Forum 2010. Fortified with a sausage biscuit and a coffee sweet and light, here we go with another live one, from this morning’s first session “Unleash the Power of Content to Engage Prospects.” Kicking things off: Stephanie Tilton, Content Marketing Consultant, Ten Ton Marketing Buying cycles are long and getting longer and there are a lot more people involved in the decision making process. Prospects are bypassing sales until very late in the cycle. The irony is that a lot of time prospects are not finding information they want. Companies...
Read MoreMPB2B Takeaway Series #2 – From Tradeshow to Qualified Lead
Sitting around the old horseshoe, waiting for the Interactive Discussion Group: Strategies for Making the Most of Your Tradeshow Investment to begin, led by Bob Knorpp, President of marketing consultancy The Cool Beans Group. Bob also is part of the MPB2B “pit crew” and is collecting key takeaways to present tomorrow at the conference wrap up. In other news, the bandages I put on the back of my heels to keep blisters from forming (new shoes), have failed. Ow. This is a long post that discusses everything tradeshow, soup to nuts: booth, pre-show promotion, in-show promotions,...
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