Do you know your EQ?
In his post, “The Reason Why Your Personal Brand Sucks,” marketing and new media leader Christopher Penn talks about shifting focus from developing a “personal brand” to identifying our “essential quality” or the thing that makes us uniquely us. And that then the personal brand issue will take care of itself. This resonated on a number of levels. For example, before I take on a new client, I spend a significant amount upfront time getting to know them, where they come from, what they’ve done, what they think, and where they want to go. Penn’s post made me realize that what I...
Read MoreTechnology drives your business: Got infrastructure?
I’ve been with the same web host since 2003 and this week I ditched them (but they don’t know it yet). Why? This website, which is built in a content management system based on WordPress, was taking forever to load. Like seconds. And especially for someone who so continually opines on technology, that makes me look: not good. Thanks to a tweet by @avinashkaushik, author of Web 2.0 Analytics, I was alerted to a WordPress plug-in by W3Edge that promised to speed things up. And it did, quite a bit, actually. However, the complete W3Edge WP plug-in “antidote” was outside my reach...
Read MoreQuashing the buzz
I have loved and readily embraced new technology ever since I first laid eyes on on my first C prompt in 1984. I haven’t surfed all the trends, but I’ve been party to the most important ones. As business picks up, and with it the amount of work I have to do, I’ve been scaling back my participation on Facebook so I can make sure I maintain a consistent presence on Twitter. I also just joined the Third Tribe, which translates into even more work in the form of action on the great instruction there. I had no idea how near saturated I was until I discovered GoogleBuzz in my main Gmail...
Read MoreMake room for FourSquare
Helena B blog, Twitter, Facebook — make room for Foursquare (my latest technology obsession). Foursquare is an application that was initially designed to help people find new ways to explore their cities and meet up with friends. It awards you “points” and badges for discovering new places, doing new things and meeting new people. As with Twitter, the crowd is rapidly evolving the way the application is being used, and Foursquare seems to be rapidly responding, which is great. If you’re still asking “What’s the point?” when it comes to Foursquare, read this:...
Read MoreBlogging Trends to Watch For | Interview by Leslie Levine for AllBusiness.com (3/3)
Blogging Trends to Watch For | Professional PR: Part three of Leslie Levine interview with Helena Bouchez for AllBusiness.com, 2010 Feb. 4
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