How does your thinking roll?
What truly differentiates you as a marketer: What you think, and the way you think about it. True, you can’t put the way you think in a box, like cereal on a supermarket shelf, though the results of your thinking may end up there. But you can and should package and distribute your thinking like a product. The best thought-packages (articles, presentations, blog posts, etc.) give a lot of generalized knowledge away. They have a strong point of view. They also are well-written, instructive and not self promotional. These beautifully packaged pearls of wisdom then need to be distributed to...
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