How to be interesting
The key to gaining the attention you crave from the media, prospective clients and influencers is to be interesting. That means doing or saying interesting things people want to hear and talk about. All fulfill one or more of the following criteria: Has distinct point of view (even if some people will not agree). Introduces people to something new. Tells them something they don’t already know. Tells them something they might know, but causes them to see it in a new way. Displays a sense of humor and whimsy. Why is it so important to be interesting? Because of what happens when you’re...
Read MoreEstablishing loose connections online
Last week we talked about how to expand your pool of loose connections through in-person contact. This week I will talk about how to make new connections over the Internet. You probably wonder why, as a PR person, I am harping on all this connection business. Frankly, your ability to easily connect and quickly establish trust with others is a pretty good indicator of your ability to nurture the leads that come from PR and marketing channels into new business. PR and marketing is critical to lead generation and provides evidence prospective clients can point to if they need to confirm (or...
Read MoreMore PR Lessons on the Blogosphere | Interview by Leslie Levine for AllBusiness.com (2/3)
More PR Lessons on the Blogosphere | Professional PR Part two of Leslie Levine interview with Helena Bouchez for AllBusiness.com, 2010 Jan. 21
Read MoreHow to Pitch Bloggers | Interview by Leslie Levine for AllBusiness.com (1/3)
How to Successfully Pitch Bloggers (including me!) | Professional PR | Part one of three part interview with Helena Bouchez by Leslie Levine, AllBusiness.com, 2010 Jan. 20
Read MoreStop networking, start connecting
So, the objective of expertise PR is actually pretty simple: Raise awareness of you as an marketing thought leader and specialist with opinion leaders so they will talk about you and prospects so they will contact you, rather than you having to contact them first (e-newsletter, mailings or cold call, etc.). The process works but depending on a number of factors — sometimes it can take a while. Anyway, in the meantime, the bills keep coming in and so you still need to pull in some new business. One way to do this is to expand your network of loose connections. Loose connections are...
Read More
