A primer on “Minimum Viable Personality” by robot dinosaur FAKEGRIMLOCK FAKEGRIMLOCK self-describes as a robot dinosaur who is on a mission to “DESTROY SUCK ON INTERNET, REPLACE WITH AWESOME!” He mostly is speaking to startups “…PUNCH STARTUPS IN FACE WITH TRUTH...Read More
A strong point of view, consistency and confidence necessary for content to make a lasting impression with prospects, influencers and the market. Impact. It means to impinge or make contact especially forcefully. And as a business leader, you have it, especially when it comes to...Read More
When it comes to creating content, many of us keep taking and breaking the same oath over and over again. It goes like this: “Starting today (this month, this year), I am going to produce a steady stream of relevant content that a) will capture and keep the attention of...Read More
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Helena B Communications helps leaders of creative professional services firms create focused mission-driven content marketing strategies.
We will help you discover and define your organization’s “why.” Your purpose. Point of view. Mission. Cause. Once you’ve made that connection, we will help you translate this raison d’etre into messages and create a (sustainable) communications that will attract those who believe what you believe, in other words, your ideal clients.
We also can help you with implementation, of course. But if you’d rather handle implementation internally — this is an increasingly common trend that I fully endorse — we will coach and advise you through every step of the process. FAQ.
Helena Bouchez is known for her ability to help clients clearly define their mission and articulate with a distinct and compelling voice what makes them truly unique.
With nearly 20 years of experience in the professional services sector as both buyer and seller, Helena has a deep understanding of the industry and thorough knowledge of the personas who buy professional services, including what piques their interest and spurs them to action.
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“It’s easy for people to say, “build your personal brand” or “become the expert”. It’s easy for people to offer mostly unimplementable advice that sounds good but is ultimately neither practical nor valuable. Helena Bouchez is the direct opposite of this. To help build your personal or professional brand, she gives you concrete, implementable methods that will take time and effort but generate the kinds of results you’re looking for as a business or industry leader worthy of recognition. Expect to spend some serious time thinking about who you are, what you do, and what value you bring, but once the two of you have worked through that, expect your career to take off like a rocketship.”
– Christopher S. Penn
Marketing strategist and executive. Author, professional speaker and Connector of Worlds. Owner of inspiring blog “Awaken Your Superhero.”