The strange private post that appeared in your mailbox yesterday – it was supposed to be a page. Alas, since I created it as a post, it went out to God and everyone. I apologize for the random interruption. I also realize now that I have hijacked your attention yet again,...Read More
A strong point of view, consistency and confidence necessary for content to make a lasting impression with prospects, influencers and the market. Impact. It means to impinge or make contact especially forcefully. And as a business leader, you have it, especially when it comes to...Read More
When it comes to creating content, many of us keep taking and breaking the same oath over and over again. It goes like this: “Starting today (this month, this year), I am going to produce a steady stream of relevant content that a) will capture and keep the attention of...Read More
Exclusively for design, marketing and digital marketing professional services firms.
Helena B Communications helps leaders of creative professional services firms create focused mission-driven content marketing strategies.
We will help you discover and define your organization’s “why.” Your purpose. Point of view. Mission. Cause. Once you’ve made that connection, we will help you translate this raison d’etre into messages and create a (sustainable) communications that will attract those who believe what you believe, in other words, your ideal clients.
We also can help you with implementation, of course. But if you’d rather handle implementation internally — this is an increasingly common trend that I fully endorse — we will coach and advise you through every step of the process. FAQ.
Helena Bouchez is known for her ability to help clients clearly define their mission and articulate with a distinct and compelling voice what makes them truly unique.
With nearly 20 years of experience in the professional services sector as both buyer and seller, Helena has a deep understanding of the industry and thorough knowledge of the personas who buy professional services, including what piques their interest and spurs them to action.
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“With Helena, we were able to distill and translate the essence of our various stated missions, positioning statements and messaging into a focused, sustainable marketing strategy that is now driving content creation with a purpose and point of view that is uniquely Duo’s.”
– Michael Silverman, CEO, Duo Consulting